![]() And a natural extension, given the chain cuts all its beef, seafood, and poultry in-house, was to introduce a “Butcher Shoppe” program where customers could grab raw items and make them at home. Once the dust settled a bit, Firebirds aimed to become a one-stop shop for guests. DoorDash provided 20 percent off first orders in those early days as well. They started at $29.95 to feed a family of four and included salads, sides, bread, and desserts, like assorted cheesecake and brownie bites. ![]() These arrived March 20 for delivery and ToGo curbside, and offered options from cheeseburgers and chicken tenders to baby back ribs. The chain leaned into a fresh category, family meal deals. “So we were able to pivot pretty early and make some adjustments to some of our offerings,” Loftis says. In one fateful week in March, restaurants either found themselves scrambling to onboard tech or pivoting resources toward it. How prominent these channels were pre-COVID isn’t as vital as the fact they were simply there. The company launched online ordering systemwide in October 2017 and partnered with DoorDash in November 2018 after a pilot program in select markets. That’s not to say Firebirds didn’t innovate. “There was no consumer negative sentiment there.” “We didn’t have to overcome any cleanliness, sanitation, preparing food, service issues, or challenges,” Loftis says. Firebirds had to live up to that before coronavirus. Additionally, polished casual suggests a higher standard across the board, from food preparation to safety to service. In other terms, guests trusted Firebirds. “I think guests understood the safety and cleanliness, and the sanitation that goes into our business on a daily basis,” Loftis says. Loftis says Firebirds had to scratch and claw, like all restaurant brands, but one thing it didn’t need to do was hard-sell customers on its merits. Yet as much as the brand transformed and was continuing to do so, some of its historic DNA shielded it from COVID’s sharpest blows. And it was plotting more through a significant design change debuted two years prior in Jacksonville, Florida, which showcased modern décor, such as light-colored woods and floor-to-ceiling windows, and made the FIREBAR a can’t-miss focal point. Last August, Firebirds opened its 50th location. Gordon acquired the brand in 2011 when it had 18 stores and grew it to 48. The firm purchased Firebirds from Angelo Gordon & Co. Whitney Capital Partners in January 2019. The chain was a full calendar removed from being sold to J.H. ![]() Before COVID-19 became the end-all of every industry conversation in early March, Firebirds was poised for a tremendous year, Loftis says. So there’s a lot for Stephen Loftis, the polished chain’s VP of marketing, to reflect on. But 2020 itself felt like two decades wrapped into 10 months. Normally, this would be a time to look back and remember the restaurant world at the turn of the millennium. Our private dining room includes complimentary use of a 65″ 4K TVG with Apple TV, HDMI hook up and audio visual accessories.Firebirds Wood Fired Grill turned 20 years old on December 20. The room offers direct access to our patio, free WiFi, room set-up, tables and chairs. There is no cost to reserve our private dining room. Choose from one of our Group Dining Menu options or work with our team to develop your own. Firebirds Private Dining offers fully customizable menus. Complementing our hand-cut steaks, seafood and signature specialty dishes, we offer daily scratch-made soups, entrée salads, fire-grilled burgers and desserts so popular they have a following of their own. All of our steaks are hand-cut daily and cooked over our authentic wood-fire grill. If you’re looking for an exceptional dining experience with a scratch-made menu, hand-cut steaks, seafood, seasonal cocktails and select wines, bring your celebration to Firebirds in SouthPark located in Morrison.įirebirds in SouthPark is a scratch kitchen serving American cuisine infused with bold flavors. Commemorate anniversaries, birthdays, holidays or enjoy a private dinner party with friends. The private dining room at Firebirds in SouthPark provides an exceptional dining experience for every occasion. Directions To : Charlotte Southpark, NC phone 70 Choose Location Choose LocationĬharlotte’s Premiere Venue for Private DiningĬomplete our Private Dining Request Form PERFECT FOR EVERY OCCASION
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